Monday, May 18, 2009

BBC Wants to Be Us Weekly

I'm a little obsessed with the BBC website. I can literally spend hours poring over its articles and the awesome photo galleries in the "In Pictures" section. As somebody who never really got into the "I read the New York Times like it's my own personal Bible" phase of young adulthood, I like that I can get caught up on world news and get a healthy dose of British sass all in one sitting (seriously, those Brits pack can some sauciness into their journalism when they put their minds to it).

Lately, though, I've noticed that the BBC is not content to be just the plain ol' BBC, with its straightforward articles served with a side of tea, crumpets, and occasional sass. Like a cliched proper, high society lady envies more "free-spirited," sexily dressed gals, the BBC totally wants to ditch its boring pantsuit and updo for the six-inch heels, pushup bra, and poppin' lipgloss style of Us Weekly. We all know that sex sells and now the BBC wants in on that action. Sure, you can read about how the World Bank has resumed giving aid to Zimbabwe, BUT did you also know that Fransisco Franco only had one testicle? Yeah, the elderly need more vitamin D, BUT studies now show that women with high emotional intelligence have more orgasms. Oh sure, the BBC might hide these articles behind the clever guises of "historical significance" and "personal health" for now, but it's only a matter of time before the top photo gallery is "Reese and Jake's Sexy, Romantic Getaway." It makes me wonder if they now have an official serious news item-to-scandalous news item ratio and what their staff meetings look like.....

Fast Talking Editor: Pip pip, folks! I need some juicy news and I need it yesterday!

Serious Journalist: The leader of the Tamil Tigers has been murdered, resulting in mass celebration in the streets of Sri Lanka.

Fast Talking Editor: Right-o! That is a big, serious newpiece right there. We'll need some hot sex tips or celeb gossip to balance that out.

Eager Intern: A photo essay of Vanessa Hudgens and Zac Efron making out and playing with puppies?

Fast Talking Editor: Smashing! Let's get that to the layout department immediately. Now, who's for a biscuit?

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